First, my notes to McCain:
- You're old, and sometimes people associate old with grumpy. You certainly did not separate the two of those image memes last night, and with every smug grin and every shake of the head as if you had just been punched in the jowl, you made it seem like Obama was really getting under your skin. I'm sure he was, but you don't get to let that show.
- You were aggressive in the debate, and that's the first time we've seen it. First, congratulations. You found the kick in your step you've needed for months. However, I'll warn you: at the beginning of the primary season you had to hold back because otherwise you'd get mad, go off on a rant, and offend some folks. If you get too comfortable with new-aggressive-McCain, you're screwed. Maintain your nice-guy persona.
- Get some new catch phrases. This has 2 meanings: (1) don't steal Obama's and try to bend them to fit your image...it doesn't work. (2) repeating the same things over and over again (i.e. "what Obama doesn't understand," "bracelet," "Main Street," etc.) is oboxious.
- Content-wise, you evaded a number of questions and on the truth-o-meter, you lose. FactCheck.org this morning did an analysis of the debate, and you distorted the facts far more often.
- What happened, man? Your niche in this campaign is that you're a brilliant rhetor, but we didn't see that last night. You stuttered through your responses and allowed McCain to take control of the tone of the debate as a result.
- Content-wise, you nailed it. You did a good job answering questions directly and held your ground when McCain attempted to challenge you. Whether or not this will matter is yet unclear.
- You play a good defensive game. Given that voters are looking for something that isn't Bush, I think you missed a lot of opportunities to play offense.